-Borders Perrin Norrander (BPN) launched “Trashdance” for the Oregon Lottery (video above).
-The One Club appointed Margaret Johnson and Tiffany Rolfe to its board of directors.
-Goodson Drakenberg Holding BV and Goodson Drakenberg Holdings have sued APCO Worldwide for alleged failure to repay a loan.
-Adweek asks “What Is Zimmerman’s Media Trading Room, and Does It Really Save Clients Millions?“
-J. Walter Thompson executive partner Joe Petyan claims “Agencies don’t chase problems any more.”
-Digiday explores how “Agency creatives embrace silent video.”
-Publicis appointed Max Valiquette as vice president of strategic planning.
-Adweek shares “5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch.”
-Mondelez CEO Irene Rosenfeld announced that the company has set aggressive new cost-reduction targets.