-Dior released a teaser for the campaign promoting its Sauvage fragrance with Johnny Depp (video above).
–David Droga says “We’ve moved from selling originality to selling processes.”
-Adweek explains “Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan.”
-Tesla Motors signed a deal with Airbnb enabling the installation of electric car chargers in in top rental properties.
-Adweek asks “Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?”
-VCCP hired creative director Andy Booth.
-Telemundo is working on its first app on the Apple Watch and a digital initiative called R.A.V.E. (Real Time Augmented Virtual Experiences).
-The Drum asks “Can Google tread the fine line between user experience and monetisation with video search ads?“