Friday Odds and Ends

By Erik Oster 

-Dior released a teaser for the campaign promoting its Sauvage fragrance with Johnny Depp (video above).

David Droga says “We’ve moved from selling originality to selling processes.”


-Adweek explains “Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan.”

-Tesla Motors signed a deal with Airbnb enabling the installation of electric car chargers in in top rental properties.

-Adweek asks “Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

-VCCP hired creative director Andy Booth.

-Telemundo is working on its first app on the Apple Watch and a digital initiative called R.A.V.E. (Real Time Augmented Virtual Experiences).

-The Drum asks “Can Google tread the fine line between user experience and monetisation with video search ads?