Friday Odds and Ends

By Erik Oster Comment

-Indianapolis-based Young & Laramore made this spot for Indiana Farm Bureau Insurance, entitled “Pool,” which will broadcast regionally across Indiana leading up to the Super Bowl kickoff.

-Mountain Dew is running a real-time Snapchat campaign for the Super Bowl.

The Wall Street Journal picks five ads to watch for during the big game.

-Best Buy is sitting out the Super Bowl, shifting emphasis to digital.

-Director Rob Meltzer and producer Sven Shelgren launched creative studio RINGER in Los Angeles.

-Travel club Secret Escapes appointed Karmarama as its creative agency following a review.

-Global production company Stink added Owen Trevor and executive producer Dan Scott-Croxford to its ranks.

-Two London expats assess the Super Bowl advertising phenomenon.