-NYC gym ad rewards (or is it exploits?) September 11 first responders. link
-CBS is now the network of “Original Reporting.” link
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-Rovio, Angry Birds’ parent company, is worth a reported $1.2 billion. link
-Anheuser-Busch makes a $1.2 billion deal with the NFL. link
-Mountain Dew shreds the gnar with pro skateboarders and samurai sound effects. (above)
-IKEA fights the good fight, Braveheart style. link