-T-Mobile appointed Big Fuel as its first-ever social media AOR. link
-Is a free meal worth looking like a complete idiot for Chick-Fil-A’s “Cow Appreciation Day” celebration? link
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-Jesse Desjardins recaps Cannes Lions 2011 in 100 slides (above). link
-Would you pass a social media background check? link
-Hey, who wants some “Pure Michigan” merchandise? link
–Zookeeper apparently isn’t the only current ad that CBS sold on How I Met Your Mother reruns. link
-Director Jesse Dylan has launched a new L.A.-based creative collective called Wondros. link
-The CBGB brand name is now up for sale. link
-The iPhone 5 is reportedly now “in production.” link
-Editorial shop Peep Show hired Deborah Sullivan as EP of its New York outpost.