Friday Morning Stir

By Erik Oster 

-Leo Burnett Chicago launched a new “Champions of Chunky” campaign for NFL-sponsor Campbell’s Chunky Soup (video above).

-Former Golin CCO Caroline Dettman executive director of marketing Erin Gallagher are launching a gender equity brand consultancy.

-MDC Partners agency Yamamoto hired Grant Smith as CCO.


-A group of anonymous creatives are calling on Jeff Bezos to buy the Amazon rainforest.

-AdAge examines how the U.S. Open became so brand-friendly.

-Production companies are feeling pressures from changing business models as well as agencies.

-Wavemaker Southeast Asia CEO Rose Huskey asks if brands should bring programmatic in-house.