-VCCP kicked off a campaign for Cadbury Dairy Milk Freddo Treasures with “The Jump” (video above).
-Ackerman McQueen claims NRA CEO Wayne LaPierre charged the agency $240,000 for travel expenses.
-McCann issued a message to students about mental health and suicidal thoughts on the popular College Music YouTube channel to coincide with the stresses of finals season.
-CPB’s Alex Bogusky discusses vape brands and advertising.
-Hilton is shifting to an in-house model aided by specialist agencies.
-VMLY&R ANZ CEO Pete Bosilovski is leaving the agency to pursue “other interests.”
-Cramer-Krasselt’s New York office parted with a very small number of employees in its media and production departments this week.
-The use of AI by platforms like Google is changing the agency model.
-Martin Sorrell‘s “peanut,” S4 Capital, is growing fast, with revenue up 38% in the first quarter.
-Cannabistry Labs appointed Laced Agency as agency of record across all of its brands.