Friday Morning Stir

By Erik Oster 

-FCB New York and the FDA created an anti-smoking horror video game targeting audiences aged 12-17 and got Darren Aronofsky to direct the trailer because scaring teens out of smoking has always worked (video above).

-Havas Chicago hired industry vet John Norman as CCO.

-MillerCoors is suing AB InBev over its Bud Light Super Bowl ads.


-Wunderman Thompson U.K. appointed Pip Hulbert as CEO, Richard Dunn chairman, CSO and Steve Aldridge as CCO. 

-Vita Coco appointed Yonder Media as its U.K. media agency without a review.

-Samsung is probing its U.S. marketing operation to investigate if employees violated company policies in dealings with business partners.

-Hotel group Accor appointed Ogilvy Paris as global agency of record.

-Pernod Ricard is buying ads on “raw and organic” Reddit. So brave.

Carrie Brownstein of Portlandia and (more importantly) Sleater-Kinney fame signed to Prettybird .