Friday Morning Stir

By Erik Oster 

-Mustache launched an integrated “Hear the Music, Experience the USA” campaign to promote international travel to the U.S. (which has fallen under Trump) for Brand USA (video above).

-Agency merger and acquisition activity has jumped 126% this year. Unsurprisingly, consultancies are leading the pack.

-CVS Beauty debuted its first campaign featuring unaltered images.

-Our long national nightmare is over: P&G has ended its YouTube boycott. Sort of.

-Meanwhile, your clients’ ads are still running before Nazi videos.

-Publics Groupe CEO Arthur Sadoun told The Drum, “Nobody should’ve waited to see what has happened at WPP to realise that yes, holding companies need to transform drastically.”

-Does Kanye‘s social media game rival Gary V‘s?