Friday Morning Stir

By Erik Oster 

-BETC Paris and UNICEF launched a “Game Changers” fundraising platform utilizing blockchain for the Syrian children’s program (video above).

-Spark Foundry won media buying duties for broadcast network Telemundo and cable channel Universo.

-A report by the Changing Markets Foundation claimed that Nestlé infant nutrition products are “primarily informed by marketing strategies instead of driven by scientific evidence.”

-Digiday documents a day in the life of M&M’s senior brand director Allison Miazga-Bedrick ahead of its Super Bowl ad. 

The Drum tellsthe hidden story behind London Transport’s radical support of female creatives.”

-Amazon’s net sales grew 38% in the last three months of 2017, thanks in part to growing ad services.