Friday Morning Stir

By Erik Oster 

-Big Spaceship explores “First Day Feels” in its back to school effort for Converse starring Stranger Thing‘s Millie Bobby Brown and featuring 32 reaction GIFs.

-Ogilvy & Social.Lab Belgium teamed up with artist Damian van der Velden for a “The Melting Soldier” statue commemorating the Battle of Passchendaele during World War I for Visit Flanders.

-BBH and Tesco take on the “tampon tax” with “We’re paying it for you,” in which the retail chain discounts the price of tampons by 5 percent for as long as the tax exists.

-Amazon launched a review of its $1 billion global media buying and planning account.

-Agencies have yet to figure out the ultimate productivity hack: fewer meetings, damnit.

-AW360 is asking the important questions, like, “Who are Cracker Jack’s Sailor Jack and Bingo?