-Publicis London created “Worlds Apart,” a “social experiment” for Heineken (video above).
-OMD hired Patty Sachs as president of OMD East.
-Cologne, Germany’s Dmexco conference wants to be the next SXSW for marketers.
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-The Advertising Standards Authority (ASA) banned or requested alterations to a record number of ads last year.
-WPP’ GTB Rome launched a campaign for Ford Italia dealing with safe smartphone use while driving.
-Publishers are cautiously optimistic about Google’s ad-blocking browser.
–Digiday talks with Sarah Hofstetter about her road to becoming 360i global CEO.