-SapientRazorfish’s new intro video reminds us of the Pokemon episode that got banned back in 1997.
-On that topic, can you discern anything from Publicis’ statements about what SapientRazorfish will actually do?
-The U.K. government is amongst a group of organizations who pulled advertising from Google after finding its ads placed next to extremist content. Google has been summoned to the Cabinet Office to discuss the matter.
-BBH New York won Brighthouse Financial, the retail division of MetLife, in a creative review.
-Guinness wants to become “the biggest beer brand in the world” via digital and social channels.
-Project Worldwide agency G7 Entertainment Marketing signed Sarah Romero (formerly of Big Machine) as director of brand partnerships and strategy.
-Humanaut launched a campaign for Blowfish, championing the hangover cure for St. Patrick’s Day.
-Speaking of, Campaign has your St. Patrick’s Day roundup.