-How successful was Kentucky for Kentucky’s crazy “Fun Mall” project? We don’t know, but here’s the case study!
-Sprint launched its first formal media review since 2006.
-Digital agency Mirum London made four senior hires, welcoming head of technology James Huckle, head of design Drew Eldridge, U.K. finance director Helen Antoniou and head of delivery Manisha Sharma.
-Head of AOL Publisher Product Commercialization and Product Solutions Robert Leon thinks “2017 will be the tipping point for native mobile advertising.”
-Rolls-Royce is seeking agencies for an integrated creative brief.
-Saatchi & Saatchi London CSO Richard Huntington says “Planners need to get out of the echo chamber this year.”
-Geometery Global hired Tom Moore as head of shopper marketing.