-Airbnb launched this “Accept” spot promoting its new Community Commitment in which members pledge to treat people from all backgrounds with respect (video above). The company hopes a message of acceptance and diversity resonates with viewers more than it did with American voters.
-Ad execs weigh in on “why Trump won, his ‘brand’ and what his presidency means for the US.”
-FastCompany explains “What Donald Trump’s Election Win Means To Creative Marketing And Advertising Leaders.”
–McCann Melbourne launched a “Made Possible by Melbourne” exhibit of research by the University of Melbourne.
-CoverGirl signed 24-year-old beauty vlogger Nura Afia as its first hijab-wearing beauty ambassador.
-Election Day resulted in big spending on video advertising.
-People are burning New Balance sneakers in response to New Balance’s vice president of public affairs Matt LeBretton saying “frankly with President-Elect Trump we feel things are going to move in the right direction,” regarding the TPP.