-Iris launched this “Hunt Greatness” spot for Reebok starring J.J. Watt (video above).
-Adweek explains “Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square.”
-AdAge asks, “Can Digital Experts Become the Marketing Experts That Agencies Need?”
Advertisement
-Ketchum partner and chief engagement officer Stephen Waddington calls influencer relations “the latest war between marketing and public relations.”
-Campaign takes a look at Orson Welles‘ “War of the Worlds” for its latest “History of Advertising” feature.
–Havas Formula vice president, publicity Mia West has some advice “on applying Chapman’s ‘5 Languages of Love’ to the client/agency relationship.”