-Havas PR and local agency IndieWhip created this “We Are Rhode Island” promotional video as part of the state’s “Cooler and Warmer” tourism campaign. More About Advertising says it shows the “danger of not using a proper creative agency.” Agree?
–RKCR/Y&R decided not to defend in the Premier Inn review.
–Scott Whybin, chairman, regional creative director and founder of Whybin\TBWA Sydney, Melbourne and Auckland has resigned from the agency after 21 years.
-Uber agreed to a $25 million settlement in a misleading-advertising suit.
-Digiday explores “How UK watchdog ASA polices 30,000 advertising complaints a year.”
-Campaign asks “Are commercials cast too cautiously?”
-A new survey by media management consultancy ID Comms found that rebates and business models impair client/media agency trust.