Friday Morning Stir

By Erik Oster 

TBWA\Paris created “The Directional Billboard” for McDonald’s (video above). 

-Premier Inn is in the midst of a creative review.

-Copyranter Mark Duffy reveals “The one secret to all great advertising.”


-TBWA Singapore promoted Gary Steele and Hagan de Villiers to roles as joint executive creative directors

-Campaign asks “Can ad agencies rival consultancies?

-Weight Watchers reported a quarterly revenue drop of  21 percent yesterday. 

-Adweek explores “What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses.”

-You can help choose the name of Vann Graves‘ new agency in this Campaign poll.