–TBWA\Paris created “The Directional Billboard” for McDonald’s (video above).
-Premier Inn is in the midst of a creative review.
-Copyranter Mark Duffy reveals “The one secret to all great advertising.”
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-TBWA Singapore promoted Gary Steele and Hagan de Villiers to roles as joint executive creative directors.
-Campaign asks “Can ad agencies rival consultancies?”
-Weight Watchers reported a quarterly revenue drop of 21 percent yesterday.
-Adweek explores “What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses.”
-You can help choose the name of Vann Graves‘ new agency in this Campaign poll.