-Newlink America launched “Orgulloso de Ser” (“Proud to Be”) for Coca-Cola, which celebrates family names in anticipation of Hispanic Heritage Month, Sept. 15 – Oct. 15 (video above).
-Adweek explains “How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad.”
-New York agency Alldayeveryday is reinventing the gift shop for Red Bull Studios.
-Coca-Cola launched a tactical ad push highlighting its low and no sugar offerings in response to Jamie Oliver‘s “absolute war” against sugar.
-Adweek asks “Do You Know Which Words Are Missing From These Taglines?“
–Juan Charvet, director of experience strategy for Y&R New York talks “Silicon Alley.”
-“Welcome to the age of brands as broadcasters,” says Mindshare managing partner Adam Fulford.
-Digiday shares “A local exec’s guide to Brazilian creativity.”