Friday Morning Stir

By Erik Oster 

-Newlink America launched “Orgulloso de Ser” (“Proud to Be”) for Coca-Cola, which celebrates family names in anticipation of Hispanic Heritage Month, Sept. 15 – Oct. 15 (video above). 

-Adweek explains “How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad.”

-New York agency Alldayeveryday is reinventing the gift shop for Red Bull Studios.


-Coca-Cola launched a tactical ad push highlighting its low and no sugar offerings in response to Jamie Oliver‘s “absolute war” against sugar.

-Adweek asks “Do You Know Which Words Are Missing From These Taglines?

Juan Charvet, director of experience strategy for Y&R New York talks “Silicon Alley.”

-“Welcome to the age of brands as broadcasters,” says Mindshare managing partner Adam Fulford.

-Digiday shares “A local exec’s guide to Brazilian creativity.”