Friday Morning Stir

-Netflix and production company Tool teamed up to create “Brainwave Symphony” to promote the company’s new sci-fi series Sense8 (video above).

-Farmington, Connecticut-based Keiler & Company has closed after losing the Lockheed Martin account.

-The Drum explores “How Diageo’s head of design is harnessing visual recognition to drive marketing effectiveness.”

-Digiday asks “What Would Kant Do?  about ad blocking.

-U.K. charity the Hepatitis C Trust appointed Droga5 Europe as its creative agency.

-The Drum asks, “Does Sir Martin Sorrell have his eye on sports marketing glory?”

-PepsiCo is launching aspartame-free Diet Pepsi with the help of an NFL sponsorship.

-isobel appointed head of content John Hobson and head of new business Bridget Fitzpatrick to its board of directors.

-Facebook product manager Matt Pakes defended the company’s use of a 3-second video view standard.