Friday Morning Stir

By Erik Oster 

-MTV launched “White Squad” as part of “Look Different,” its campaign to raise awareness of bias based on race, gender and sexuality (video above).

-The U.K. Advertising Association vowed to back prime minister David Cameron in his fight against childhood obesity.

-AT&T teamed up with animation studio Reel FX to add a virtual reality component to its “It Can Wait” campaign calling attention to the dangers of distracted driving.

-Brands are beginning to host real-time video chats on Facebook.

-PSFK examines “How Brands Are Using Text Messages to Strengthen Customer Relationships.”

-Hulu is considering offering an ad-free premium option.

-The Washington Post explores “How moms won the Internet.”

-YouTube saw a 60 percent rise in viewing time last quarter in comparison to the same period in 2014.