-VaynerMedia launched “Super Materials” emojis and new “#EmojiScience” episodes with Bill Nye for GE.
–Martin Sorrell talks about why he won’t name a successor.
-Digiday asks “Did JWT really invent the grilled cheese sandwich?”
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-Adweek explains “Why Facebook’s New Pricing Could Boost Ad Spending and Creativity.”
-The Drum takes a look behind the scenes of Coca-Cola’s iconic “Hill Top” ad.
-Fox brought in $40 million of ad revenue from its Women’s World Cup coverage.
-Digiday explains “Why ad buyers are slow to embrace attention metrics.”
-Lionsgate changed up its approach in its promotion of the The Hunger Games: Mockingjay — Part 2 at Comic-Con this year.