-Stephanie Sarofian, who has spent 18 years at what is now known as DigitasLBi, has joined InMobi as executive director, brand and agency.
-Proximity Canada addresses “unattractive food cravings” via a social media campaign for Bolthouse Farms (one example above). link; link
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-So long (well, eventually), Microsoft CEO, Steve Ballmer. link
-Engine beat out the likes of M&C Saatchi and Leo Burnett’s luxury unit, Atelier, to retain the Rolls-Royce ad biz. link
-Arc Worldwide wants you to “discover the world” of snack brand Barny as part of an experiential campaign for Mondelez UK. link
-NYC-based VFX studio Artjail has welcomed commercial prodco vet Arthur Portnoy as executive producer. link