French Drunk Driving PSA Needs No Words

By Patrick Coffee 

Yes, this spot from Paris agency La Chose is tres French–but its message is clear enough.

Created for drunk driving advocacy group Victimes et Citoyens, the spot recounts an all-too-familiar narrative with the help of an audio track and some dramatic use of the zoom lens.

The firm’s PR team also came up with unusual ways to promote it.

In addition to mailing 300 copies of the vinyl record itself to journalists (URL engraved on its cover), they’ve set up a contest asking Instagrammers to document their “well-hidden car key[s]” and enter to win a Spotify account. Par example:


Agency founder Pascale Gregoire writes:

“It’s always the same old song when we come to this topic. Instead of shocking the concerned audience, our wish was to deliver an adapted message which would be shared and understood.”

Très intéressant.


Victimes & Citoyens
Vice president : Julien Thibault

La chose

Founder in charge of Creation : Pascal Grégoire
Copywriter : Ibrahim Seck
Art director : Nathalie Foratier
TV producer : Nicolas Buisset
Account manager : Alexandre Wajémus, Stéphanie Souffir
Strategic planer : Corentin Grange
Co-director in charged of Communication
and social networks : Barka Zérouali
La chose SM’s strategic planer : Simon Cachera
Web director : Philippe Pereira
Web developer : Max Henocq

Production : Wanda Paris
Executive Producer : Perrine Schwartz
Director : Cyrille de Vignemont
Director’s Assistant : Claire Lance
D.O.P : Nicolas Loir
Sound : THE