Founding Agency Cuts Ties with Straw. Frog Team

By Matt Van Hoven 

More on the separation of church and state that’s going on between Amsterdam Worldwide (formerly Strawberry Frog Amsterdam), SF New York, London and Mumbai.

We heard from SF CEO and Founder Scott Goodson yesterday, who said a three new acquisitions came at the loss of seven more junior folks. But a story by Darren Davidson in Brand Public’s Global News Bulletin reports that the former Strawberry Frog has cut ties with the rest of the team.

“The change at the Amsterdam-based agency is part of a new positioning &#151 ‘Ideas without borders’ &#151 for the nine-year old firm, which specialises in pan-European and global campaigns for clients including Chevrolet, Opel, Panasonic and Asics Onitsuka Tiger.”

Mr. Goodson made no mention of the June 19 story. Maybe you’d want to sweep this kind of press under the rug too.