Yuna Park is joining Forsman & Bodenfors New York to lead the engagement strategy discipline.
She replaces Kristin Maverick, who recently left the agency to join 360i.
Park, who joins from Omnicom’s PHD, will work across the agency’s departments and client roster to further embed media thinking within the creative process. Prior to PHD, she worked at agencies including Anomaly, Imre and 22squared.
“A great idea can’t thrive without effectively communicating its message and maximizing its exposure across several mediums,” Mike Densmore, CEO of Forsman & Bodenfors New York, said in a statement. “Having Yuna’s extensive experience in engagement strategy has already proven to offer our clients even greater creative opportunities to connect more meaningfully with the audience they’re intending to connect with.”
This summer, Johan Olivero and Johan Eghammer joined Forsman & Bodenfors New York to help lead the creative department.