Forsman & Bodenfors, DJ Avicii Kick Off ‘A New Beginning’ for Volvo

By Kiran Aditham 

It’s a Swedish celebration all around in a new campaign from Stockholm’s Forsman & Bodenfors for Volvo that stars fellow countryman and DJ/mega-producer Avicii (aka Tim Bergling).

Dubbed “A New Beginning,” the campaign’s foundation is a four-minute music video for Avicii’s fresh reworking of the Nina Simone classic, “Feeling Good.” In the clip–directed by yet another Swede, Gustav Johansson–rapid-fire glimpses of Avicii’s massive stage show and globetrotting lifestyle are balanced by images of serene landscapes and quieter times spent at home with the producer.

Regarding this effort, which marks the next iteration in Volvo’s long-running “Made By Sweden” campaign, Avicii himself says:


“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together.”


Title: A new beginning
Advertiser: Volvo Cars
Client: Alain Visser, Thomas Andersson, Charles Frump, Mikael Karlsson, Christopher Dahlin, Anna Wiresén
Year: 2015
Agency: Forsman & Bodenfors
Art Director: Andreas Malm, Staffan Lamm
Copywriter: Fredrik Jansson
Designers: Martin Joelsson, Nicolas Peyrau
Account Director: Anders Bothén, Hans Andersson, Erik Sollenberg
Account Executive: Martin Johansson, Helen Johansson
Agency Producer: Jens Odelbring
Web Producer: Malin Careborg
Planner: My TroedssonDirector: Gustav Johansson
Director of Photography: Niklas Johansson
Editor: Joakim Pietras
Production company: New Land
Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Post Production: Chimney Pot
Grade: Oskar Larsson
Sound Design: Fredrik Jonsäter
Online: Petter Lindholm
Musical Artist: Avicii
Title of song: ”Feeling Good”
Written by: Anthony Newley & Leslie Bricusse