L.A.-based “advertising and entertainment” company Madison + Vine has found its first partner and managing director in Matt Seigel, the man who launched and led VaynerMedia’s nearby office until earlier this month.
In the new role, he will oversee the company’s growing ad business and report to CEO James Shani.
“Matt is widely known as the rare breed of ad executive with strategic, creative, client service and tremendous leadership chops,” said Shani in a statement. “We’re very excited about him joining at this time in our evolution as a company, and we look forward to him leading bold and innovative work.”
Seigel joined Vayner in early 2014 to launch the L.A. office, serving as VP before getting the SVP bump in 2015. He formerly worked at startup EQAL, which was later acquired by Ziff Davis marketing company Everyday Health and produced campaigns for clients like Walgreens and Kraft Foods. A decade ago, he served as executive producer on the 2008 Paul Rudd film “Role Models.”
“Madison + Vine is the kind of place I always felt in the back of my mind should exist — a creative company that brings these worlds together and helps brands transform traditional marketing thinking,” read Seigel’s statement. “I’m looking forward to helping lead Madison + Vine’s agency offering and growing an already special culture.”
For those who don’t know, the company describes itself as “a reimagined digital studio” and works on campaigns that sit on the line between films/content and more “traditional” ads—like this 2017 Staples project starring Lady Gaga as a substitute teacher. Its other clients include Taco Bell and Gatorade, and according to its own press release it is currently developing projects for media companies like Netflix, HBO and Facebook.
FWIW, we also hear VaynerMedia L.A. is doing quite well more than a year after the San Francisco office closed.