Former Poke Creative Launches Date Night Site

By Erik Oster 


Danny Nathan, a former director of creative strategy at Poke New York, has teamed up with his girlfriend, Joni Goldblach to create a website aimed at offering established couples ideas to keep date night interesting.

Date Night Is… was born from the couple’s own relationship: they realized that their dating routine had become a little too comfortable, and that the other couples they knew felt the same way about their own dating routines. So, Danny and Joni brainstormed some ideas and set out to create a product/service intended to help couples find fun, interesting ideas for dates that they otherwise might not have considered.

Local businesses offer up discounts for services in an attempt to attract users. Date Night Is… seems to have a lot in common with howaboutwe…, which also offers options for existing couples, with a similar emphasis on Groupon-style deals from local businesses. Perhaps solely targeting established couples will give Date Night Is… a leg up with that demographic. Even if it’s not that original, it’s an intriguing new option, especially for those couples who really feel stuck in a rut when it comes to date ideas, or those who would just love to score a bargain date night.

If this sounds like something you and your significant other would be interested in, you can head on over to Date Night Is… and sign up for free. Because another night at home watching Netflix just isn’t going to cut it.