Former Organic CEO Joins 72andSunny

By Patrick Coffee 

marita scarfiA couple of days ago, we reported that industry vet Steve Orenstein, formerly of Y&R, McCann, 72andSunny and others, had taken on two new jobs: COO at L.A. agency Mistress and CFO at WONGDOODY.

Since Orenstein simultaneously held both the COO and CFO positions at 72andSunny for several years before getting new gigs, the question followed: who replaced him?

The answer is twofold: former Brand Director/Partner Evin Shutt assumed COO responsibilities in mid-2014, but on the financial front 72andSunny has hired former Organic CEO Marita Scarfi.

Scarfi held a number of positions within the Organic organization over the course of more than a decade, serving as EVP, CFO, COO and, eventually, chief executive officer (a position she earned in April 2010).

Just over two years later, we heard that Scarfi would no longer lead the Omnicom agency — and the shop confirmed that rumor by naming former Wunderman President David Shulman as its top executive (a position he still holds). This shift was part of a shakeup that saw CCO Conor Brady leave the agency for HUGE; he’s now with Critical Mass.

After leaving Organic, Scarfi worked as an advisor to various businesses in the San Francisco Bay area with a focus on startup companies.

She will now oversee financial matters on all 72andSunny accounts.