As part of their Skol Design line, the international beer brand and F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to create an armchair out of Skol bottles. Useche said, “Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it.” The Skol bottles can spin, creating a massage sensation for each lucky occupant.
The video that accompanies Skol Design is in entirely in Portuguese, but if the lines were in English I can guess they would include gems like, “Here’s your house, in which you store the things you love…until your monstrous girlfriend arrives!” Said flower-loving, mirror-toting creature proceeds to completely rearrange the man cave. But! Justice is restored by Skol Designs, whose bottle lamps and clocks give the GF the chic feel she wants while still satisfying man’s need for beer.
Apparently the villainous girlfriend trope does well with South American audiences, as sister agency Del Campo Saatchi & Saatchi have had success with this before. I’ll admit the Skol chair is cute, but I’d much rather see a couple making sweet love on the rolling bottles than a wide-eyed girlfriend horror story.
Credits after the jump
AGENCY: F/Nazca Saatchi & Saatchi
PRODUCT: Skol Design
MEDIA: Design / Promoção
TITLE: Poltrona Skol Design
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
COPYWRITER: Romero Cavalcanti | Eduardo Lima
ART DIRECTOR: Bruno Oppido
HEAD OF ART: João Linneu
FURNITURE DESIGNER: Pedro Useche
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões
GRAPHIC PRODUCTION: Jomar Farias
CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque