F/Nazca Saatchi & Saatchi Promotes Mizuno with Skateboarding Dog

By Erik Oster 

F/Nazca Saatchi & Saatchi launched a new spot for Mizuno, entitled “Skate,” featuring a man and his bulldog running companion.

The 30-second spot is the third installment in the agency’s “It’s Runderful” campign for the brand,launched back in March. “Skate” opens on the man running in the park, with his pet bulldog lagging behind and struggling to keep up. He continues on his way and turns around to discover his running companion missing. Then the dog reappears, riding a skateboard to allow him to keep up. It’s a simple approach, but a cute and memorable one, with the implication that the increased speed afforded to runners by the Mizuno Wave Creation 17s may have unforeseen consequences. “Skate” also fits in well with the campaign’s emphasis on running for fun, with the canine companionship offering a fun spin on the concept. Now if only they’d do something about that tagline…

Credits:

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Alpargatas
PRODUCT: Mizuno
CATEGORY: Film
DURATION: 30”
TITLE: “Skate”
1st AIRING: 08/03/2015
EXECUTIVE CREATIVE DIRECTION: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Rodrigo Castellari | Pedro Prado
CREATION: Eduardo Lima | Rodrigo Castellari | Pedro Prado
ACCOUNT MANAGEMENT: Marcello Penna | Thiago Iusim | Andrea Almeida | Maria Eduarda Navarro
MEDIA: Fabio Freitas | Maurício Almeida | Luana Gallizzi | Henrique Fogaça | Gabriela Guedes
PLANNING: José Porto | André Foresti | Danilo Lima | Gabriela Sanchez | Flavia Nogueira
RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
FILM PRODUCER: Landia
SCENE DIRECTOR: Rodrigo Saavedra
ART DIRECTOR: Cecilia Guerriero
DIRECTOR OF PHOTOGRAPHY: Pierre De Kerchove
EXECUTIVE PRODUCERS: Carolina Dantas | Sebastian Hall
ASSIST. EXECUTIVE PRODUCER: Marcelo Maximo

POST-PRODUCTION/FINISHING: Nash/Clan VFX
SOUND PRODUCTION: Satélite Áudio
MAESTRO: Equipe Satélite
CLIENT APPROVAL: Marcio Utsch | Rui Porto | Fernando Beer | Rogério Barenco | Mariana Pires | Tereza Amorim

PRINT MEDIA:
GENERAL CREATIVE DIRECTION: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Rodrigo Castellari
CREATION: Eduardo Lima | Rodrigo Castellari | Bruno Oppido
ART BUYERS: Juliana Gardim |  Edna Bombini
PHOTOGRAPHY: Caio Guatelli
ILLUSTRATION: Gabriel Guedelha
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira

DIGITAL MEDIA:
GENERAL CREATIVE DIRECTION: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTORS: Rodrigo Castellari | Pedro Prado
CREATION: Eduardo Lima | Rodrigo Castellari | Pedro Prado
PROJECT MANAGERS: Aline Verissimo | Luiz Ortega
CONTENT: Renato Pazikas

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