Florida Tourism Wraps SapientNitro Up in Humid Embrace

By Kiran Aditham 

After receiving over 100 submissions for its formal RFP pitch that began in February, Visit Florida, which as you can deduce is the official marketing firm for the State of Florida, has picked SapientNitro as its lead agency of record while also retaining Miles Media Group as digital partner.

SapientNitro and its loving “idea engineers” were chosen because they “clearly demonstrated their ability in [digital and brand initiatives]” according to a statement from Visit Florida CMO, Will Seccombe. As lead agency, SapientNitro, which will run day-to-day AOR duties on Visit Florida out of its Miami office, will handle the usual branding,¬†advertising creative, media, digital, social, etc., etc. The incumbent on the Visit Florida business was DDB Miami.

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