SuperHeroes is an Amsterdam-based agency that just established its first stateside office here in our fair city of New York. How do we know this? Because we just received the agency’s first “American” campaign.
The New York move, which prompted AdAge to speculate that SuperHeroes might be “the first Dutch ad agency in Manhattan,” came on the heels of a big win: Korean computer giant Asus.
The agency’s new work promotes that client — and, as promised in our headline, it stars a multitasking bro with feathers, or “The World’s Most Modern Bird”:
Sounds like he works in finance…but he did say “titmouse.”
The second spot in the series pokes fun at the Tinder movement and confirms that this bird definitely works in finance:
Finally, consider the word “peckerface”:
In case you missed the point: it’s a laptop! It’s a tablet! It’s both!
And lest you think these Swedes take themselves too seriously, here are a couple of quotes:
Rogier Vijverberg, ECD of SuperHeroes, says: “Modern working may be something people like to bore their friends about, but bring birds with arms into the picture and suddenly you have their full attention.”
Andrew Watson, of production company Minivegas: “Casting birds that actually had arms was a challenge, but once done, we found most of them remarkably open to direction and very patient.”
And now, your credits.
ECD Rogier Vijverberg
Copywriter Elliot Stewart Franzen, Dimitri Hekimian
Art Director Quentin Deronzier
Designers Nando Pawirodikromo, Krister Lima
Client Services Director Django Weisz Blanchetta
Producer Evelien Schenkkan, Severien Jansen
Strategic/Planning Director Felipe Camara
Interactive Designer Krister Lima
Developers Chris Noble-Partridge
Production Company Minivegas
Directors Andrew Watson, Maarten Boon
Scriptwriter Andrew Watson
Executive Producer Brian Bourke
Producer Sanne Rosinga
Post Producer Marloes de Rijke
Editor Sander van der Aa
Lead Compositor Sven de Jong
Post-Production Company Minivegas
Sound Design Kaiser Sound