FF Paris, part of the creative boutique network founded by Fred & Farid, has elevated Olivier Lefebvre from executive creative director to CEO and partner. The move is the final piece of a leadership puzzle that has put a similar role into the agency’s Shanghai, New York and Los Angeles offices.
Lefebvre, a member of the exclusive French Creative Directors club, started his career as a copywriter at DDB Paris and became creative director at CLM BBDO in less than a decade. He joined FF Paris in 2014 as executive creative director.
“FF Paris will be even more connected with the group’s three other agencies by intensifying collaboration between international teams and increasing direct contacts between creative people and the clients,” said Lefebvre in a statement.
A little more on Lefebvre:
Key Previous Client Work: Mercedes France, Tag Heuer, PepsiCo, Mars, Greenpeace, Audi, Eurostar, The Economist
Awards: Cannes Lions (including eight golds), D&AD (Three yellow and eight graphite pencils), One Show (including one Best in Show), Clio, Eurobest
Fun facts: Lefebvre has a deep love of hip-hop, which informed his writing and career
“Olivier Lefebvre is now the fifth shareholder at FF following Vincent Bolloré, Feng Huang and the two of us,” said FF co-founders Fred Raillard and Farid Mokart. “Olivier is one of the ten greatest talents in the French market. We are very confident in Olivier’s ability to continue to develop FF Paris as a European creative boutique agency.”