Fetch Promotes Guillaume Lelait to U.S. CEO

By Erik Oster 

Dentsu Aegis Network mobile-first agency Fetch promoted Guillaume Lelait to the role of U.S. CEO.

Lelait has served as U.S. managing director for Fetch for the past five years, following two years with Fetch’s London office as group account director on eBay, Sony Music, Atlantic Records, Badoo, William Hill and other accounts. Prior to joining Fetch he spent a year as U.K. account director for Phonevalley, following two and a half years as an account manager for Phonevalley’s Paris office. While with Phonevalley he worked with clients including McDonald’s, Pfizer, Nissan, Shell and Purina.

“Guillaume has built Fetch in the U.S. to be the most established mobile-first agency in the country. Under Guillaume’s leadership the agency has achieved phenomenal growth while booking landmark digital economy business including Facebook, Mozilla, Hulu and Expedia,” Fetch founder and executive chairman James Connelly said in a statement. “As our U.S. business matures, Guillaume is the perfect candidate to take us to the next stage in order to capitalize on our ambitious vision.”


“It has been a privilege working with this team from the very beginning to build Fetch’s presence in the US,” Lelait added. “I’m excited to continue working with our clients to push boundaries with world class mobile-first work. The US remains a very dynamic market for digital expertise and I am confident we will build on the great momentum we had those past years.”