FedEx Wants to Be Your New Holiday BFF

By Bob Marshall 

You have a lot of choices for speedy package delivery this holiday season. And, if you’re the kind of person people describe as “manic,” “spazzy,” or “downright insane,” FedEx desperately wants you to consider their service for all your gifting needs.


A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn’t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?

Credits, and the final spot, follow after the jump.

Agency: BBDO New York

Client: FedEx

Chief Creative Officer: David Lubars

Executive Creative Director: Greg Hahn

Executive Creative Director: Mike Smith

Executive Producer: Amy Wertheimer

“Last Minute” & “Camp Out”

Senior Creative Director/Copywriter: Peter Kain

Senior Creative Director/Art Director: Gianfranco Arena


Senior Creative Director/Art Director:             Dan Lucey

Senior Creative Director/Copywriter:              Tom Kraemer

Senior Creative Director/Copywriter:              Chris Beresford-Hill

Executive Music Producer: Rani Vaz

Production Company: Smuggler

Director: Randy Krallman

Director of Photography: Andrij Parekh