FCB Toronto recently launched a campaign for the 2015 Pan Am Games on behalf of The Ontario Tourism Marketing Partnership Corporation, centered around a 60-second broadcast spot called “Invade.”
Appropriately enough, the ad imagines Toronto invaded by hordes of athletes, who take to the city to the tune of a cover of the Delphonics “Ready or Not.” It starts innocently enough, with a lone gymnast on a rooftop. But soon a swarm of kayakers is rowing toward the city, followed by equestrian riders storming through neighborhoods, soccer players running through woods and various other groups of athletes. The spot concludes with the message “41 countries, 51 sports,” followed by the tagline “Epic is on.” The spot fits the tagline pretty perfectly, encapsulating the scope of the event in a well-shot, jam-packed 60-seconds that gets more and more frantic leading up to its conclusion.
Credits:
Title: “Invade”
Client: The Ontario Tourism Marketing Partnership Corporation
Agency: FCB Toronto
Chief Creative Officer: Jon Flannery
Creative Director: Jeff Hilts
Art Directors: Jeff Hilts/Rob Dean
Copywriters: Jeff Hilts/Rob Dean
Account Team: Sunil Sekhar/Sarah Banks/Lindsay Kerr
Broadcast Producer: Barb Gibson
Strategic Planners: Heather Segal/Eryn LeMesurier/Mona Chammas
Production Company: Untitled Films
Director: Phil Brown
Executive Producer: Peter Davis
Line Producer: Trudy Turner
Director of Photography: John Houtman
Editorial: Rooster Post
Editor: Marc Langley
Executive Producer: Melissa Kahn
Producer: Yumiko Suyama
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Post Production, Finishing & Visual Effects: Fort York VFX
Lead Online Artist: Ernest Mordak
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Online Assistant: Kevin Asis
Executive Producers: Amanda Lariviere, Erin Kuttner
Colour Grading: Alter Ego
Colourist: Eric Whipp
Music and Sound Design: Grayson Matthews
Music Supervision: Supersonic, David Hayman
Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero