FCB, Peruvian Radio Station Blare Classical Music on Car Horns

By Kiran Aditham 

We’re not sure why New York or other metropolises haven’t adopted this, but they could learn a thing or two from Peru, where FCB Mayo collaborated with local station Radio Filarmanio–the only one to play classical music in said area (along with jazz among other genres)–on an interesting project. What exactly? Well, the campaign dubbed “Clasiclaxon” encourages replacing car horns with classical music from the likes of Beethoven, Mozart, Vivaldi and Strauss. Not only does it help alleviate the traffic noise in Lima but seems to enthuse the city’s citizens in the process.

Client: Radio Filarmonía
Executive Director – Martha Mifflin, Radio Filarmonia
Agency: FCB Mayo
Chief Creative Officer – Humberto Polar
Executive Creative Director – Flavio Pantigoso
Creative Director – Daniel Sacroisky
Creative Director – Victor Vélez
Art Director – Daniel Tomazini
Designer – Lorena Duarte
General Producer – Jacques Aragonés
Producer – Alonso Palomino
Executive Producer – Sebastián Salinas
Account Director – Sandra Goicochea
Executive Producer – Andrea Lenz


Production Company: Patria
Director- -Milovan Radovic
Director of Photography – Roddy Zevallos Dextre
Director of Photography – Jessica Steiner
Assistant Director – Marrioth Alfonzo
Art Director – Sandro Angobaldo
Executive Producer – Tarek Kahhat
PR Director – Julio Pérez Luna
Audio Director – Gonzalo Polar
Post Producer = Nelson Wisar