“We were looking for a person with a unique mix of experience to partner with our creative teams, to further promote FCB New York’s story in dynamic and unexpected ways,” FCB New York chief creative officer Ari Halper said in a statement. “There is no better person for this job than Adam, who values the art of storytelling and who has brought brand stories to life on multiple platforms for years. Adam has a wealth of experience and tremendous respect in the industry, as well as a high creative standard that our clients will value. I am very excited to have him on the team.”
Isidore’s experience spans production, directing, editing and writing roles on both the production/post-production and agency sides of the business. He most recently spent over a year and a half as managing director of Taylor James, following nearly seven years with post-production studio The Mill, where he was executive producer, business development director. His agency-side experience includes a three-year stint at Y&R New York as senior producer, working with brands such as KFC, Advil and Army, and five years as vice president, executive producer at BBDO New York, working with the likes of Visa, Pepsi, GE, FedEx, AOL and Cingular.
“I have admired Ari and his work since our collaborations while I worked at The Mill. I can’t wait to start creating work directly with him and the talented team at FCB New York. To me, ‘Never Finished’ is inherent to the creative process and means relentlessly working to make the work as good as it can be, literally until the moment it delivers,” Isidore said in a statement. “‘Never Finished’ also reflects on the way people watch and engage with the work we create, which is constantly changing and evolving. In this splintered-media world, strong storytelling skills are crucial to create consistency and relevancy, regardless if people watch our work on a phone, a TV, a laptop, or even virtually.”