FCB Chicago has hired two new svp, executive creative directors in Andrea Siqueira and Andrew Lincoln. Siqueira will oversee creative work for Kimberly-Clark’s Family Care portfolio, including the Cottonelle and Kleenex brands, while Lincoln will oversee creative work for Groupon and Cox Communications. Both will report to FCB Chicago chief creative officer Andrés Ordóñez.
“Surround yourself with people better than you, who challenge you, push you and motivate you,” Ordóñez said in a statement. “That is what I see in Andrea and Andrew—two incredibly talented individuals who already share our ‘never finished’ mentality. We can’t wait to see what we will accomplish together.”
Siqueira joins FCB after three years at BETC Havas São Paulo, where she was named “Best Brazilian Creative of 2019” by the Caboré Awards. At BETC, Siqueira was responsible for leading campaigns for Hershey (“HerShe”), Puma (“#eKingPelé”) and PepsiCo, among others.
“It’s a privilege and a responsibility to join FCB Chicago, the winning agency that helped FCB become Network of the Year at Cannes,” said Siqueira in a statement. “I’m excited to continue this momentum by working closely with Andrés Ordóñez, Kelly Graves and Susan Credle, in addition to all of the great talent across FCB offices.”
Lincoln is an industry veteran who returns to FCB after 13 years at agencies including TBWA, CP+B and WIP. He helped create the Cannes Lions Titanium Grand Prix-winning emoji ordering technology and helped Domino’s Pizza with its digital transformation. He was most recently associate director of integrated marketing at CBD company Charlotte’s Web.
“I wanted to come back to FCB because of the agency’s big commitment to push creativity and all the aspects it touches,” said Lincoln in a statement. “I feel love and respect for the teams’ self-aware and honest look at themselves, and how the agency continuously evolves as a company for the work and our clients. I am excited to be part of a culture that puts passion into action, not just promises, and I look forward to seeing where this mindset can lead our teams.”