FCB has created a new “worldwide creative partner” position and hired Fred Levron to fill it.
According to global CCO Susan Credle, this news is part of the network’s new “Never Finished” positioning, and it follows the hire of former mcgarrybowen CMO Brandon Cooke to help promote that message to clients. Levron will be based in Paris and report directly to Credle, who said:
“At FCB, we are committed to our ambition of creating ‘Never Finished’ ideas for big brands. Not only does this require more than our fair share of amazing talent, but we also have to scale that talent. Putting Fred in this new role is a big step toward that goal. There are very few people I have met who are uniquely qualified for this position. It requires strategic prowess, a strong sense of self, the ability to assimilate into different cultures around the world and, above all else, a very high creative standard that our agencies and clients will value. That’s Fred.”
So Levron will collaborate with various FCB offices to elevate the creative offering.
From Karin Onsager-Birch, FCB West CCO:
“I knew Fred from Europe, where he did great work on Ford while I was an executive creative director on Ford of Europe. He is a prolific and exuberant talent, and I couldn’t be more thrilled about him joining FCB. For a local CCO, with daily responsibilities on multiple clients, it’s amazing to have his brain come in like a laser, for a short burst of time, fully focused on one specific, critical assignment. He is like a boost of creative adrenaline to the office and that project.”
Levron was most recently ECD at Creative Artists Agency in L.A. He previously spent more than a decade with Ogilvy Paris, and his work (portfolio here) has earned a whole lot of awards including a Cannes Gold Lion in each of the past seven years, according to the press release. He’d been working with FCB on a project basis before joining full-time last month.