FCB Chicago Wins Nestlé Corporate Brand Assignment

By Erik Oster 


Back in June, Nestlé sent out an RFP to a select few agencies for a corporate makeover repositioning Nestlé as a “recognized and trusted food and beverage, nutrition, health and wellness company.” Now Nestlé has chosen FCB Chicago for the corporate brand assignment, AdAge reports.

According to the original RFP, the scope of the assignment is domestic and will include a “big idea” along with four TV executions with a focus on Nestlé brands Nesquik, Gerber, Outshine and Pure Life. It is unclear when FCB Chicago’s first campaign for the assignment will launch and AdAge was unable to reach Nestlé for comment.


The assignment comes on the heels of FCB Garfinkel winning creative duties for Nestlé’s North American regional water brands, which include Poland Spring, Arrowhead and Ozrka. According to Kantar Media, Nestlé spent $813 million on U.S. measured media in 2013.