FCB Chicago Adds Pair of ECDs

By Erik Oster 

FCB Chicago appointed Susan Treacy to the role of executive vice president, executive creative director, focusing on recent new business wins and digital clients.

A twenty-year industry veteran, Treacy arrives from Leo Burnett, where she spent the past six years serving as executive vice president, creative director, leading integrated teams on brands including Hallmark, P&G, Secret, Kashi and Special K. Prior to joining Leo Burnett, she spent two years as an executive creative director with 22 Squared, working with clients including CBS Sports.com Fantasy Football,  Caribou Coffee, Toyota, Red Brick Ale and Florida’s Natural Orange Juice. That followed three years as a group creative director with Fallon, where she served as broadcast, digital and print creative lead for Nordstrom, KitchenAid and Citi. She previously worked with FCB as a copywriter, out of the agency’s San Francisco office from 1996-1999, sandwiched between copywriting stints at Mad Dogs & Englishmen and TBWA\Chiat\Day San Francisco. 

“We are all very excited about what Susan will bring to FCB,” said FCB Chicago CCO Todd Tilford. “She is an extremely intelligent, strategic, innovative creative, and her leadership style fits beautifully with our open source, collaborative, rapid-prototyping, fully integrated model.”


Max Geraldo
Max Geraldo also makes the move to FCB Chicago as a senior vice president, executive creative director, his first position in the United States. Geraldo has served as a vice president, executive creative director for FCB Brasil for the past three years. Before joining FCB, he spent time with Lew’Lara\TBWA and DM9DDB in senior art director roles. He has worked with clients including Fedex, Volkswagen, Nivea, Pepsi, Unilever and Nissan.  

“It’s great to be able to transfer a true creative global rockstar within the FCB network,” commented FCB Chicago president Michael Fassnacht. “We will be that much stronger as an agency here in Chicago with his amazing talent.”