“We are evolving our agency model and are elevating our brand presence and communications by partnering with best-in-class agencies, leveraging their expertise to complement our team’s robust capabilities. FCB has a proven track record in retail, and we look forward to this expanded relationship,” Air Canada managing director, brand Andy Shibata said in a statement.
The assignment will involve input from all of FCB Canada’s offices, including FCB Toronto and FCB Montreal, which will continue to lead work for Air Canada. Air Canada’s appointment marks an expansion of its relationship with FCB Canada, which dates back some twenty years.
“FCB Canada has had the pleasure of servicing Air Canada for more than 20 years, and this win solidifies the confidence that they have in us to continue our creative partnership moving forward,” added FCB Canada CEO Tyler Turnbull. “I am extremely proud of the FCB team for delivering an organic win, which both expands and strengthens our relationship with Air Canada.”
FCB Montreal president Samia Chebeir was also enthusiastic about the assignment, adding, “We have a unique momentum in Montreal, and I am extremely thrilled that our team is extending our partnership with Air Canada and leading this new venture. Air Canada has been going through a transformation in recent years, and we are incredibly proud to continue to be part of their journey to create more innovative engagement between the airline and its consumers.”
The assignment follows the arrival of a series of creative hires at FCB Canada in September. Back in February, FCB Canada welcomed group creative directors Matt Antonello and Noel Fenn to its Toronto office.