‘Fantasy Brands’ Brings Us the Fantasy Football of Advertising

By Erik Oster 


If you’re looking for a slight escape from the glut of Super Bowl teasers, here’s an effort (that we’ve been told comes from a few GSD&M creatives) dubbed Fantasy Brands, which collides fantasy football-style action with Super Bowl advertising. And yes, it seems

To play, you first select your lineup from a list of brands. Certain brands are more expensive than others, and you have to work within a $100 MM salary cap, while also selecting one brand from each of five categories: Automotive, Food and Drink, Wildcard, Rookies and Veterans. Watch the Super Bowl and cheer on your brands , which range from big game advertisers like Audi and M&M’s to GoDaddy and SodaStream,  will earn points based on a series of online metrics (“the more they’re liked, the better you do”). Then, check back on the hungover Monday after the Super Bowl to see how your team fared. It should bring Super Bowl ad watching to a whole new level. Head on over to Fantasy Brands , indulge your geekdom and draft your team now, and feel free to share your draft picks in the comments section. Here’s a free hint: stay clear of Butterfinger.