FanDuel Group, an online betting platform, has chosen Mischief @ No Fixed Address as its creative agency of record for its FanDuel Casino operation.
Mischief is responsible for creative duties for FanDuel Casino, which features real casino games, like blackjack, roulette, slots and other table games that people can play on their smart phones. The agency is challenged with cementing FanDuel Casino as the top online gaming and casino destination of choice. The debut campaign will launch later this year.
“We’re entering uncharted territory as more and more states begin to welcome online casinos,” said Daniele Phillips, vp of casino brand strategy at FanDuel Group in a statement. “As FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions. This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas, which have proven to move business time and time again. We can’t wait to make an impact together.”
Unlike its sportsbook business, FanDuel’s casino platform is designed to appeal to broader audiences—most notably women, where usage is 50/50 with male counterparts. This offers the casino platform growth potential and gives Mischief fertile ground to create new ways to attract customers—and unlock cross-sell opportunities into other areas of the business.
“We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering,” said Greg Hahn, co-founder and CCO at Mischief in a statement.
The online casino platform, which is currently legal in New Jersey, Pennsylvania, Michigan and West Virginia, is important for the long-term growth of the business, given the broader size of the addressable market and the numerous new states now considering legalization.